The problem Multi Sync addresses
Why Multi Sync exists
A Shopify catalog keeps changing. Products, prices, availability, and market settings all need to be reflected in the data sent to Google Merchant Center. Maintaining that feed should not mean rebuilding XML files by hand.
Multi Sync gives merchants stable XML feed URLs, feeds for Shopify Markets, diagnostics for product data issues, and rules to control feed output. Manual and automatic refresh keep the feed workflow close to the store it represents.
Connect your catalog. Review the data. Keep your feeds current.
The app helps merchants prepare and manage their feeds. Product approval still depends on Google Merchant Center requirements, and some issues need changes in Shopify or Merchant Center.

